UX/UI designer · digital problem solver · Wisconsin

I make complex
digital experiences
feel clear.

From research and responsive systems to brand expression and launch—I connect the details into useful, human experiences.

↓
9+years in UX/UI &
website management
25+years across graphic
& digital design
300+responsive mockups
for one replatform
98%user satisfaction after
a payment-flow redesign

Selected work · 2016–2026

Design grounded
in evidence.

01Miles Kimball web design system and responsive interface library

Miles Kimball · Silver Star Brands

Replatforming an e-commerce ecosystem

Challenge
A multi-brand catalog business needed a cohesive responsive experience and a practical system developers could carry across hundreds of pages.
My role
I developed 300+ desktop, tablet, and mobile mockups, interactive paths, responsive form patterns, UX copy, and implementation guidance.
Impact
A reusable design foundation that aligned stakeholders and gave the development team a clear, consistent path to launch.
  • UX/UI
  • Responsive systems
  • Prototyping
  • Handoff
02Three mobile screens from the Native Remedies interactive product finder

Miles Kimball · Native Remedies

Turning product discovery into growth

Challenge
Customers struggled to find the right product and underused conventional filters, creating friction at a critical point in the purchase journey.
My role
I paired behavioral data and usability findings with wireframes, visual navigation, and an interactive product finder designed around customer needs.
Impact
Promotion pages lifted average order value 22% and units per order 21%. A separate recommendation test improved revenue per visitor 150% and conversion by 70 basis points.
  • Research
  • A/B testing
  • E-commerce
  • Interaction design
03Elevated Community Health responsive homepage shown on a laptop

Elevated Community Health · Trout Museum · Rapid Response

Accessible websites for community impact

Challenge
Mission-driven organizations needed clearer digital pathways for people seeking care, culture, employment help, and community resources.
My role
I led UX/UI design from structure and wireframes through responsive layouts, page templates, infographics, and accessibility-minded implementation support.
Impact
Clearer communication, stronger engagement, easier navigation, and reusable patterns teams could maintain after launch.
  • Figma
  • Accessibility
  • WordPress
  • Information architecture
04Vault 202 brewery homepage and branded beer glasses shown on a laptop

Vault 202 Brewing

Building a brand from taproom to browser

Challenge
A new local brewery needed a distinctive identity that would feel coherent across its physical space, print touchpoints, and digital presence.
My role
I created the logo, palette, visual system, signage, menus, collateral, and web experience as one connected brand world.
Impact
A recognizable, flexible identity that helped the brewery establish a confident community presence from day one.
  • Brand identity
  • Web design
  • Art direction
  • Production
05Responsive SECURA Insurance homepage designs shown across desktop, laptop, tablet, and mobile devices

SECURA Insurance

Making insurance pathways clearer

Challenge
Customers and agents needed clearer routes through a complex insurance ecosystem, while public and internal experiences had to feel more consistent and useful.
My role
I combined Voice of Customer insights, heuristic reviews, web analytics, and stakeholder interviews to guide improvements to the public homepage, blog, and agent portal UI.
Impact
The redesigned homepage replaced a carousel with a focused value proposition and find-an-agent call to action, creating clearer engagement points and a more consistent branded experience.
  • Voice of Customer
  • UX/UI
  • Web analytics
  • Portal design

Selected design · identity, digital & print

Range, with
intention.

Before UX became the center of my practice, I built brands, campaigns, catalogs, and packaging. That visual foundation still shapes how I create clear, memorable digital experiences.

River Run Holistic Health logo, color palette, typography, and business card system01
River Run Holistic HealthIdentity system
A series of e-commerce promotional graphics for web campaigns02
Digital campaign creativeDigital design
KASA Fierce girls soccer team crest03
KASA FierceLogo design
BirthWise Health and Birth Center logo04
BirthWise Health & Birth CenterLogo design
Yellow Wood Chiropractic folder, letterhead, business card, and storefront branding05
Yellow Wood ChiropracticPrint & identity
Package design dieline for Mrs. Kimball's Candy Shoppe06
Mrs. Kimball’s Candy ShoppePackaging design
WiSki Outfitters logo07
WiSki OutfittersLogo design
A colorful interactive Halloween product catalog spread08
Gaggleville Online CatalogInteractive digital catalog

How I work

Curious in discovery.
Practical in delivery.

  1. 01
    Understand the real problem

    Stakeholder conversations, analytics, usability testing, session replays, and competitive context.

  2. 02
    Make the journey visible

    Information architecture, flows, wireframes, and prototypes that get teams aligned early.

  3. 03
    Design the whole system

    Responsive UI, accessible content, reusable components, and clear interaction guidance.

  4. 04
    Learn after launch

    QA, analytics, experiments, and iteration tied back to user and business goals.

About Michael

A versatile designer
who stays close
to the work.

I'm a Wisconsin-based UX/UI designer with roots in graphic design, art direction, and e-commerce. That range helps me move comfortably between research, structure, visual design, content, CMS operations, and the small implementation details that make a launch successful.

I've worked across agency, insurance, retail, healthcare, nonprofit, and community brands—often translating complicated constraints into systems that feel straightforward to the people using and maintaining them.

FigmaAdobe XDWordPressOptimizelyHTML/CSSGA4WCAGA/B testing